Choosing keywords is a easy task for some people, but not so easy for others. And once you get some keywords or phrases, how do find low cost keywords?
Finding the right phrase or keyword will be the deciding factor of whether your hit a “home run” or “strike out”. And, let’s face it, one of the basic fundamentals of business is finding a way to keep costs down while getting your profits to increase. The trick is to figure it out and then execute.
Well, let’s take a look at a few simple ways you can help lower your price-per-click and start seeing your profits go up!
Spy On Your Competition
Use a program or view their ads to see what is working for them. There is a pretty good chance you can find low cost keywords or phrases just by seeing what works for others. Also, this is a good way to find what the most popular keywords are. I recommend and use SypFu.com.
Tweek Your Results
Once you’ve done some spying and come up with a list, tweek the keywords that you feel are the best ones. One easy, overlooked way to make a keyword different is to make it plural. Just adding an “s” can make all the difference in the world, and thus finding low cost keywords.
Use a Keyword Program to Expand Your Results
Ok, so you’ve compiled a list, maybe tweeked it a bit. Now it’s time to take the process to another level. You can’t possibly think of every keyword variation on your own. Using a site like Wordtracker can help cut down the time it takes to complete this task. Remember, you’re looking to keep the good ones and get rid of the results that are not searched as frequently.
Also use a misspelling/typo generator (like the one on SEOBook). You can get TONS of very cheap keyphrases this way. You won’t get a lot of traffic from these, but you will pay the minimum price for each of them.
Target Your Audience
The most common mistake when people venture out to find keywords is that they are way to broad. You have to be as specific as you possibly can when trying to market. For example, if you’re looking to promote a dog training book, instead of using “dog training” as your keyword phrase, try using “labrador retriever dog training” or “training your doberman”. I’d be willing to bet those are low cost keywords when compared to the more broad ones.
You can even get more specific than that, but you get the idea. The more narrowed down you can get, the easier it is to find low cost keywords for your campaigns. And, (this is the best part)you will be more likely to get a sale if you’re directly marketing to the “smaller/more specific” group of people!
These are just a few simple ways to find phrases that will lower your advertising and click costs. There are many more, you just need to be flexible and willing to learn. Failure is a great teacher! Remember that when you feel like you can’t win in the PPC game. The key to finding low cost keywords is in your head…so use it!